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6 Pitfalls of a Bad Social Media Brand Presence

6 Pitfalls of a Bad Social Media Brand Presence

You've heard it everywhere: to grow your business, you need social media marketing. It's the new form of word of mouth, especially considering the fact that about 70 percent of Canadians now use some form of social media.

But where do you start? If you lack specific and dedicated expertise in the topic, it can be difficult to get a handle of the complex world that is social media. In isolation, a brand presence on the medium makes sense. And yet, without the right approach, you risk joining the countless businesses who spend time and resources on it, only to see a negligible return on their investment.

Telltale Signs it's Time for a Redesign

Telltale Signs it's Time for a Redesign

With more and more consumers opting to shop online, websites are now the heartbeat of your digital marketing strategy and having a top-notch website can do wonders for your business. Wondering if your website has gone the way of the dodo bird? Here are the 5 telltale signs that your website is due for a facelift.

5 Benefits of a Website Redesign

5 Benefits of a Website Redesign

When your website first launched, you were probably amazed at the functionality and cutting-edge features. As time goes on, however, your site's performance begins to suffer and the results begin to decline. The crucial step here is acknowledging the elephant in the room and deciding that it's time to say goodbye to the old and hello to the new. Let's talk about the benefits of a redesign.

The 3 Phases of Digital Marketing Stage Fright

The 3 Phases of Digital Marketing Stage Fright

Marketing has undergone a radical revolution over the past decade. Digital marketing has completely changed how brands connect with their customers and has absolutely blown the roof off what is possible. Learn about the stages that most businesses experience when making the switch to online marketing so that you can avoid these common mistakes.

Web Design: Draft Your List and Check It Twice

Web Design: Draft Your List and Check It Twice

We get it. Overhauling your website, the heart of your brand's online presence, can seem pretty daunting. To help with that, we've created our own manual for web design that will help guide you during the exciting journey of improving your online marketing.

Want to Achieve Your New Year's Resolution? Think SMART.

Want to Achieve Your New Year's Resolution? Think SMART.

The festivities have subsided and 2018 is here! Every new year brings about a seasonal renewal of positivity and motivation to accomplish bigger and greater things. Which is why it's not surprising that new year's resolutions have become a popular part of the renewal process. However, many people who set resolutions struggle to accomplish their goals for a variety of reasons.

Shopping for Content? Go Organic.

Shopping for Content? Go Organic.

Consumers demand organic content, in fact they crave it. Developing organic content that catches the eye of consumers and gets them to engage with your brand isn't as difficult as it sounds. Try implementing these 3 tips when crafting your next social media strategy.

Black Friday's Mobile Takeover

Black Friday's Mobile Takeover

Black Friday and Cyber Monday 2017 proved that more and more customers worldwide are choosing to kick off their Holiday shopping online rather than in stores. Check out the stats here.

A Farmer's Lesson

A Farmer's Lesson

Business, like farming, is never as easy as it looks. It takes time to build your plan and cultivate an audience. No matter the industry, there are certain lessons that any business should practice. These lessons could be the different between the success and failure of a company.

The Evolution of the Modern Consumer

The Evolution of the Modern Consumer

Talk about the power of online shopping. Today's consumers are educated and armed with a vast array of resources. So how can you break the barrier and get through to them?

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