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Drones 101: Are They for You?

Drones 101: Are They for You?

Practically any business can benefit from aerial drone photography and videography. The key is understanding when, where and how to get the most out of these incredible devices.

10 Ways to Keep Your Brand on the Cutting Edge, Based on the Life of Walt Disney

10 Ways to Keep Your Brand on the Cutting Edge, Based on the Life of Walt Disney

Thanks to technology, everything has become increasingly democratized. Everyone can become a marketer nowadays, and competition is fierce. But what separates the ineffectual advertisers from the incredible marketers? To answer that question, we can study the life of Walt Disney:

Build a Brand You Can Be Proud of in Three Easy Steps

Build a Brand You Can Be Proud of in Three Easy Steps

You've poured your heart and soul into your website. You hit publish and while you were hoping your new site would bring you an onslaught of new customers; you got none. All you heard were crickets.

Why? Maybe it's because of your brand - your customers' overall perception of your business.

Take to the Skies: The Value of Drone Marketing

Take to the Skies: The Value of Drone Marketing

It's a bird! It's a plane! No...it's a drone! The drone industry's meteoric rise has led to consumers taking to the skies in staggering numbers. Wondering if harnessing the power of drone technology has value for your business? Learn more about the value of drone marketing here!

Flight Check: 5 Questions to Ask Before a Drone Flight

Flight Check: 5 Questions to Ask Before a Drone Flight

These are exciting times! Drones are shaking up how brands showcase their business. While aerial shoots may be new and enthralling, there's a ton of preparation that goes into every flight. To help give you a better idea, here are 5 important questions that need to be answered before every drone flight.

How Great Photography Makes (or Breaks) Great Websites

How Great Photography Makes (or Breaks) Great Websites

Countless aspects combine to make up a successful website. The code needs to be just right, it has to communicate your core message, and it should be optimized to be found easily through social media.

And yet, all of these (and other) factors matter little if you cannot get the visuals right.

It's a simple fact, but one that's too easily ignored: great photography can make or break your website. Choose the right visuals, and your marketing will take off, your visitors stay longer, and your website contributes directly to business growth. Fail to do so, and you waste significant resources on a website that cannot attract, convert, or delight your potential customers.

6 Pitfalls of a Bad Social Media Brand Presence

6 Pitfalls of a Bad Social Media Brand Presence

You've heard it everywhere: to grow your business, you need social media marketing. It's the new form of word of mouth, especially considering the fact that about 70 percent of Canadians now use some form of social media.

But where do you start? If you lack specific and dedicated expertise in the topic, it can be difficult to get a handle of the complex world that is social media. In isolation, a brand presence on the medium makes sense. And yet, without the right approach, you risk joining the countless businesses who spend time and resources on it, only to see a negligible return on their investment.

Telltale Signs it's Time for a Redesign

Telltale Signs it's Time for a Redesign

With more and more consumers opting to shop online, websites are now the heartbeat of your digital marketing strategy and having a top-notch website can do wonders for your business. Wondering if your website has gone the way of the dodo bird? Here are the 5 telltale signs that your website is due for a facelift.

5 Benefits of a Website Redesign

5 Benefits of a Website Redesign

When your website first launched, you were probably amazed at the functionality and cutting-edge features. As time goes on, however, your site's performance begins to suffer and the results begin to decline. The crucial step here is acknowledging the elephant in the room and deciding that it's time to say goodbye to the old and hello to the new. Let's talk about the benefits of a redesign.

The 3 Phases of Digital Marketing Stage Fright

The 3 Phases of Digital Marketing Stage Fright

Marketing has undergone a radical revolution over the past decade. Digital marketing has completely changed how brands connect with their customers and has absolutely blown the roof off what is possible. Learn about the stages that most businesses experience when making the switch to online marketing so that you can avoid these common mistakes.

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