The opportunistic, yet demanding nature of business can make it difficult to stand out. This is none more evident than when it comes to reaching consumers using the most important marketing tool, your website.
Everyone loves suits, no not the show (although I highly recommend that as well), but rather the attire. Suits are fascinating in part because there are so many different styles and cuts available. From the simplistic two button design to the more bold double-breasted, 3 button style. The decisions don't stop at the jacket, however, as one must then consider the appropriate dress shirt, tie, pocket square, socks, shoes and the list goes on and on.
As a kid growing up, my brother and I would always look forward to going camping with our grandparents for a weekend every summer. We could hardly wait to spend the weekend swimming, sitting around campfires and making new friends. One of my fondest memories of those weekends was our grandfather teaching us how to do different tasks around the campsite. While teaching us, he always used his Swiss Army knife. I was quite fascinated with his knife and would watch in amazement as he used it for a variety of tasks that required us to cut, fix or build something.
I remember the first time I walked into my house. Not really in the market for a home, just weeks before our marriage, my wife and I went for a Sunday drive and randomly stopped at an open house. Four months later, unexpectedly and without really even attempting to sell, we somehow sold our house. We purchased and moved into this 100 year old character home, an intimidating change for a "handyman" like myself.
Not so long ago I was in the market to buy a new vehicle for my family. I picked up the local ad listing and began a search. I noticed this ad for a black sports car, with leather seats and a moon roof for those sunny days.
Following years of failure I've come to the alarming conclusion that as "talented" as I may be, I'm not a handyman. Somehow, my wife had forgotten who she was married to when she arrived home with three new lighting fixtures. Knowing my own weaknesses, I called in for back up in the form of my brother-in-law. A former electrician himself, he is your typical jack of all trades. To this day, I'm convinced that if Google ever went down, he could sub in and get you your answers almost as fast.
Maybe it's just that I'm slowly aging but I've grown to like old things. I'm not completely sure how this has happened, but vintage is now appealing. Faded, cracked hardwood is now desired and there is now a collective sigh every time an old plaza is torn down in favour of a bright new one.
Much to my enjoyment, my six year old daughter has grown to love animals of all kinds. While so far, I've been successful in avoiding another addition to our busy household, we've settled on evenings of National Geographic together.
Everyone likes doing business with companies who are on the move. There's a perception of success with organizations that are growing, changing or standing out. The problem lies not in whether we want success but more in are we willing to actually change.
Today more than ever having a website is crucial to the success of your business. However that website must mirror the principals and image of your company. Many factors make the difference between a site that is useless and ineffective to a website that is effective and award winning. Studies have shown that having an ineffective website is often worse than having no website at all. Consumers, visitors and investors base a large percentage of your image on the overall experience they receive when visiting your website.