Countless aspects combine to make up a successful website. The code needs to be just right, it has to communicate your core message, and it should be optimized to be found easily through social media.
And yet, all of these (and other) factors matter little if you cannot get the visuals right.
It's a simple fact, but one that's too easily ignored: great photography can make or break your website. Choose the right visuals, and your marketing will take off, your visitors stay longer, and your website contributes directly to business growth. Fail to do so, and you waste significant resources on a website that cannot attract, convert, or delight your potential customers.
With more and more consumers opting to shop online, websites are now the heartbeat of your digital marketing strategy and having a top-notch website can do wonders for your business. Wondering if your website has gone the way of the dodo bird? Here are the 5 telltale signs that your website is due for a facelift.
When your website first launched, you were probably amazed at the functionality and cutting-edge features. As time goes on, however, your site's performance begins to suffer and the results begin to decline. The crucial step here is acknowledging the elephant in the room and deciding that it's time to say goodbye to the old and hello to the new. Let's talk about the benefits of a redesign.
We get it. Overhauling your website, the heart of your brand's online presence, can seem pretty daunting. To help with that, we've created our own manual for web design that will help guide you during the exciting journey of improving your online marketing.
The opportunistic, yet demanding nature of business can make it difficult to stand out. This is none more evident than when it comes to reaching consumers using the most important marketing tool, your website.
Everyone loves suits, no not the show (although I highly recommend that as well), but rather the attire. Suits are fascinating in part because there are so many different styles and cuts available. From the simplistic two button design to the more bold double-breasted, 3 button style. The decisions don't stop at the jacket, however, as one must then consider the appropriate dress shirt, tie, pocket square, socks, shoes and the list goes on and on.
As a kid growing up, my brother and I would always look forward to going camping with our grandparents for a weekend every summer. We could hardly wait to spend the weekend swimming, sitting around campfires and making new friends. One of my fondest memories of those weekends was our grandfather teaching us how to do different tasks around the campsite. While teaching us, he always used his Swiss Army knife. I was quite fascinated with his knife and would watch in amazement as he used it for a variety of tasks that required us to cut, fix or build something.
I remember the first time I walked into my house. Not really in the market for a home, just weeks before our marriage, my wife and I went for a Sunday drive and randomly stopped at an open house. Four months later, unexpectedly and without really even attempting to sell, we somehow sold our house. We purchased and moved into this 100 year old character home, an intimidating change for a "handyman" like myself.
Not so long ago I was in the market to buy a new vehicle for my family. I picked up the local ad listing and began a search. I noticed this ad for a black sports car, with leather seats and a moon roof for those sunny days.
Following years of failure I've come to the alarming conclusion that as "talented" as I may be, I'm not a handyman. Somehow, my wife had forgotten who she was married to when she arrived home with three new lighting fixtures. Knowing my own weaknesses, I called in for back up in the form of my brother-in-law. A former electrician himself, he is your typical jack of all trades. To this day, I'm convinced that if Google ever went down, he could sub in and get you your answers almost as fast.