The most prominent brands in the world are defined by their colours. Think of McDonald's golden arches, the name Jet Blue, and UPS' slogan, "What can Brown do for you?" These companies, and many others, strategically use colours in their logo, website, and product to appeal to customers. As a B2B marketer, it's important to think about how you utilize colours and what the colours you choose say about your business.
Most people that I talk to often have the wrong idea of what branding means. They usually assume I am referring to their logo. Branding is the overall vision or plan on how everything relates to each other. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp.