The foundation of anything, whether it's a house or company, is vital to building long term success. In business, you can have a great product or service, but what good is it if you are unable to communicate that to your target market? This is where building a concrete marketing blueprint that clearly outlines your objectives and breaks down your plan of attack is of paramount importance.
Being a business owner is no easy task. From servicing clients, managing employees, overseeing daily tasks, working out logistics and the list goes on and on. They don't call it BUSIness for nothing! Which is why it can be so easy for people to forget the most important task, understanding your clientele.
I've always enjoyed the month of February. I know it may seem odd, but I find it beats the Christmas hangover that seems to last all through January. February is also home to Valentine's Day, which brings about a barrage of candlelit dinners, gifts and romantic getaways (plus it's one month closer to spring, but that's besides the point). However, it's quite interesting to see that the "month of romance" is quickly forgotten come March and all of the romantic gestures seem to fade away. Relationships of course aren't just limited to romantic ones either as the same scenario can be applied to business relationships.