Marketing has undergone a radical revolution over the past decade. Digital marketing has completely changed how brands connect with their customers and has absolutely blown the roof off what is possible. Learn about the stages that most businesses experience when making the switch to online marketing so that you can avoid these common mistakes.
We get it. Overhauling your website, the heart of your brand's online presence, can seem pretty daunting. To help with that, we've created our own manual for web design that will help guide you during the exciting journey of improving your online marketing.
The opportunistic, yet demanding nature of business can make it difficult to stand out. This is none more evident than when it comes to reaching consumers using the most important marketing tool, your website.
Search engines have radically altered how people search for your business. Getting discovered online is no longer considered a passing fad, but is of paramount importance to both the current and future success of your business. Which is why it's important to put yourself in your consumers' shoes to determine how they go about finding you.
Now that the Holiday season is over and we have all survived our turkey hangovers; it's time to focus on 2017 and the New Year's resolutions that always come at the start of a new year. These resolutions usually involve eating better, exercising regularly or kicking a few items off the bucket list. However, rarely do we see resolutions created for a business.
The Holiday season is here and all of the gift giving, dinners and yuletide cheer that comes with it. With so much to do it's common for people to forget about preparing for next year so that come January your business can hit the ground running. To help with this, we've come up with 3 simple steps that will help ensure your business starts 2017 off on the right foot!
Everyone loves suits, no not the show (although I highly recommend that as well), but rather the attire. Suits are fascinating in part because there are so many different styles and cuts available. From the simplistic two button design to the more bold double-breasted, 3 button style. The decisions don't stop at the jacket, however, as one must then consider the appropriate dress shirt, tie, pocket square, socks, shoes and the list goes on and on.
Admittedly, I'm a bit of a traffic snob; certain things bother me a little more than they should. None more than in the brief moments well past the yellow light, milliseconds before the red, when that one car tries to sneak by. As a result, leaving themselves in the middle of the intersection causing delays for the "law abiding" citizens on the opposite side now unable to turn. A decision made to benefit ourselves at the direct expense of others - selfishness.
A new year is upon us and with it come the all too familiar New Year's resolutions that range from people committing to the gym, taking the opportunity to learn something new or reconnecting with old friends. However, many people forget that resolutions can and should be applied to the business world as well, especially when it comes to marketing.
A few tips that will help you avoid the nightmare of rejection.
My wife and I wanted to host a fall kickoff party filled with friends, great food, an outdoor theatre for the kids and a campfire; an all out celebration to mark the end of a great summer. It was going to be great and I could literally visualize the party and how it would play out. We set a date and started working on the little details. I purchased a brand new outdoor fire pit for the campfire and contacted the screen rental company for our outdoor theatre. My wife had worked on the decorations and menu. Everything was set, except the guest list.