Imagine a world where we were only surrounded by bland brands with no individuality or identity. How would you speak up or set yourself apart? When looks are taken away you suddenly realize just how significant visuals are in the business world.
Many of you have heard the saying "a picture is worth a thousand words." While seen as very cliche, people have indeed been moved by powerful imagery since the beginning of time. As technology has progressed, we've experienced imagery in different ways, but its ability to leave a lasting impact as remained.
Growing up as one of three boys, Christmas time was always a fun time to both give and receive presents. I always remember putting great thought into my gift selections for my younger siblings. Wrapping them however, was a much different story. Often, they were encased in yesterday's newspaper headlines making any English-style fish & chip joint proud. The gift was no less, but the packaging didn't say that.
Following years of failure I've come to the alarming conclusion that as "talented" as I may be, I'm not a handyman. Somehow, my wife had forgotten who she was married to when she arrived home with three new lighting fixtures. Knowing my own weaknesses, I called in for back up in the form of my brother-in-law. A former electrician himself, he is your typical jack of all trades. To this day, I'm convinced that if Google ever went down, he could sub in and get you your answers almost as fast.
Maybe it's just that I'm slowly aging but I've grown to like old things. I'm not completely sure how this has happened, but vintage is now appealing. Faded, cracked hardwood is now desired and there is now a collective sigh every time an old plaza is torn down in favour of a bright new one.
Everyone likes doing business with companies who are on the move. There's a perception of success with organizations that are growing, changing or standing out. The problem lies not in whether we want success but more in are we willing to actually change.
This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.
Right or wrong, we as people jump to many conclusions even subconsciously. How we think about a person, brand or product seems to come from just what we see on the cover. They say, "You can't judge a book by its cover". Yet the fact is, we do this every single day. Your logo is like that book cover, what do people actually think when your company comes to mind?
Making a first impression on someone is a key aspect in business that cannot be stressed enough. Besides your personal appearance, and how you act towards someone your company business card is also a key factor in making a good first impression. Sadly many business cards do not properly represent what a company stands for and if poorly designed often end up in the garbage minutes after being handed out. So how do you avoid your business card from ending up in the garbage and staying in a potential clients wallet?
With the upcoming trade show season slowly approaching, many companies are already organizing themselves in early preparation. One of the most common handouts for a trade show besides the business card and voucher is the brochure. But with all the advancements in online content is printing a copy of a brochure still an effective marketing tool in order for your company to reach new clients?