Imagine a world where we were only surrounded by bland brands with no individuality or identity. How would you speak up or set yourself apart? When looks are taken away you suddenly realize just how significant visuals are in the business world.
Many of you have heard the saying "a picture is worth a thousand words." While seen as very cliche, people have indeed been moved by powerful imagery since the beginning of time. As technology has progressed, we've experienced imagery in different ways, but its ability to leave a lasting impact as remained.
Growing up as one of three boys, Christmas time was always a fun time to both give and receive presents. I always remember putting great thought into my gift selections for my younger siblings. Wrapping them however, was a much different story. Often, they were encased in yesterday's newspaper headlines making any English-style fish & chip joint proud. The gift was no less, but the packaging didn't say that.
This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.
Right or wrong, we as people jump to many conclusions even subconsciously. How we think about a person, brand or product seems to come from just what we see on the cover. They say, "You can't judge a book by its cover". Yet the fact is, we do this every single day. Your logo is like that book cover, what do people actually think when your company comes to mind?