You've heard it everywhere: to grow your business, you need social media marketing. It's the new form of word of mouth, especially considering the fact that about 70 percent of Canadians now use some form of social media.
But where do you start? If you lack specific and dedicated expertise in the topic, it can be difficult to get a handle of the complex world that is social media. In isolation, a brand presence on the medium makes sense. And yet, without the right approach, you risk joining the countless businesses who spend time and resources on it, only to see a negligible return on their investment.
Business, like farming, is never as easy as it looks. It takes time to build your plan and cultivate an audience. No matter the industry, there are certain lessons that any business should practice. These lessons could be the different between the success and failure of a company.
Mankind has always been fascinated with flight and longed to explore the world from a bird's eye view. It's mind boggling to believe how different flying was just 100 short years ago. What has been especially fascinating is the period that we are currently in where airborne devices are owned and operated for personal use. The most common and popular of these devices are drones.
Now that the Holiday season is over and we have all survived our turkey hangovers; it's time to focus on 2017 and the New Year's resolutions that always come at the start of a new year. These resolutions usually involve eating better, exercising regularly or kicking a few items off the bucket list. However, rarely do we see resolutions created for a business.
September is here and we all know what that means, it's time for our nation's youth to head back to the playground. Gone are the days of constantly having to care for and entertain your kids, you're free! What about the children though? Don't you remember what it was like being a child? Starting a new school year with all the uncertainty and apprehension that it brings...
Marketing, the sheer mention of the word has the potential to strike fear in the minds of business owners, both young and experienced alike. The difficulty with marketing is that it is constantly evolving and what may work for one brand may result in a complete catastrophe for another. Furthermore, with so many marketing channels out there today, it can be quite a tricky landscape to maneuver. Couple this with all the tips, tricks and proposed aids available and it can add another level of complexity.
A few tips that will help you avoid the nightmare of rejection.
My wife and I wanted to host a fall kickoff party filled with friends, great food, an outdoor theatre for the kids and a campfire; an all out celebration to mark the end of a great summer. It was going to be great and I could literally visualize the party and how it would play out. We set a date and started working on the little details. I purchased a brand new outdoor fire pit for the campfire and contacted the screen rental company for our outdoor theatre. My wife had worked on the decorations and menu. Everything was set, except the guest list.
I have always been a motorbike guy; it could be because I spent a large part of my teenage years in Haiti riding dirt bikes from village to village through picturesque tropical terrains to barren desert-like landscapes. It could also be the notion that you can't explain the freedom you have when you fall in love with the open road. Moving back to Canada marked a sad day for me as I had to leave my bike behind. I recently restored my loss and purchased my first bike since owning one in Haiti. I couldn't just buy a brand new bike; I wanted something that reminded me of that first bike I owned. I ended up finding a 1982 Honda CB650 in mint condition.
If you felt like watching a film, you travelled to a blue and gold video store and walked around the perimeter for half an hour before settling on Hollywood's latest hit covered with "Be Kind and Rewind" stickers. This would be followed by late fees designed for forgetful minds.
LinkedIn is the proverbial dark horse of social media. We all know it's there, but few use it to its full potential. This is a major mistake, especially when it comes to marketing your business. Check out this infographic for basic training for the personal marketer on LinkedIn.