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Want to Achieve Your New Year's Resolution? Think SMART.

Want to Achieve Your New Year's Resolution? Think SMART.

The festivities have subsided and 2018 is here! Every new year brings about a seasonal renewal of positivity and motivation to accomplish bigger and greater things. Which is why it's not surprising that new year's resolutions have become a popular part of the renewal process. However, many people who set resolutions struggle to accomplish their goals for a variety of reasons.

A Farmer's Lesson

A Farmer's Lesson

Business, like farming, is never as easy as it looks. It takes time to build your plan and cultivate an audience. No matter the industry, there are certain lessons that any business should practice. These lessons could be the different between the success and failure of a company.

The Evolution of the Modern Consumer

The Evolution of the Modern Consumer

Talk about the power of online shopping. Today's consumers are educated and armed with a vast array of resources. So how can you break the barrier and get through to them?

Strategic Marketing: Build a Lasting Foundation

Strategic Marketing: Build a Lasting Foundation

The foundation of anything, whether it's a house or company, is vital to building long term success. In business, you can have a great product or service, but what good is it if you are unable to communicate that to your target market? This is where building a concrete marketing blueprint that clearly outlines your objectives and breaks down your plan of attack is of paramount importance.

Gear Up for the New Year

Gear Up for the New Year

The Holiday season is here and all of the gift giving, dinners and yuletide cheer that comes with it. With so much to do it's common for people to forget about preparing for next year so that come January your business can hit the ground running. To help with this, we've come up with 3 simple steps that will help ensure your business starts 2017 off on the right foot!

Back to School

Back to School

September is here and we all know what that means, it's time for our nation's youth to head back to the playground. Gone are the days of constantly having to care for and entertain your kids, you're free! What about the children though? Don't you remember what it was like being a child? Starting a new school year with all the uncertainty and apprehension that it brings...

Channel Surfing: Understand and Maximize Your Marketing Channels

Channel Surfing: Understand and Maximize Your Marketing Channels

Marketing, the sheer mention of the word has the potential to strike fear in the minds of business owners, both young and experienced alike. The difficulty with marketing is that it is constantly evolving and what may work for one brand may result in a complete catastrophe for another. Furthermore, with so many marketing channels out there today, it can be quite a tricky landscape to maneuver. Couple this with all the tips, tricks and proposed aids available and it can add another level of complexity.

Managing Your Client Relationships

Managing Your Client Relationships

I've always enjoyed the month of February. I know it may seem odd, but I find it beats the Christmas hangover that seems to last all through January. February is also home to Valentine's Day, which brings about a barrage of candlelit dinners, gifts and romantic getaways (plus it's one month closer to spring, but that's besides the point). However, it's quite interesting to see that the "month of romance" is quickly forgotten come March and all of the romantic gestures seem to fade away. Relationships of course aren't just limited to romantic ones either as the same scenario can be applied to business relationships.

New Year, New Beginnings

New Year, New Beginnings

A new year is upon us and with it come the all too familiar New Year's resolutions that range from people committing to the gym, taking the opportunity to learn something new or reconnecting with old friends. However, many people forget that resolutions can and should be applied to the business world as well, especially when it comes to marketing.

Business Lessons on the Links

Business Lessons on the Links

I love golf; I've been playing the game since the age of three. One of the most important lessons I've learned is that it's a game that you never truly master. It's filled with ultimate highs and pretty disheartening lows. I've always wondered why the game has been so closely associated with business activities and events. Whether it's taking out colleagues for a round, hosting a corporate tournament or inviting a potential client out to the links. There really isn't any other sport that is used more in the business world than golf.

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