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The 3 Phases of Digital Marketing Stage Fright

The 3 Phases of Digital Marketing Stage Fright

Marketing has undergone a radical revolution over the past decade. Digital marketing has completely changed how brands connect with their customers and has absolutely blown the roof off what is possible. Learn about the stages that most businesses experience when making the switch to online marketing so that you can avoid these common mistakes.

Shopping for Content? Go Organic.

Shopping for Content? Go Organic.

Consumers demand organic content, in fact they crave it. Developing organic content that catches the eye of consumers and gets them to engage with your brand isn't as difficult as it sounds. Try implementing these 3 tips when crafting your next social media strategy.

A Farmer's Lesson

A Farmer's Lesson

Business, like farming, is never as easy as it looks. It takes time to build your plan and cultivate an audience. No matter the industry, there are certain lessons that any business should practice. These lessons could be the different between the success and failure of a company.

The Evolution of the Modern Consumer

The Evolution of the Modern Consumer

Talk about the power of online shopping. Today's consumers are educated and armed with a vast array of resources. So how can you break the barrier and get through to them?

Strategic Marketing: Build a Lasting Foundation

Strategic Marketing: Build a Lasting Foundation

The foundation of anything, whether it's a house or company, is vital to building long term success. In business, you can have a great product or service, but what good is it if you are unable to communicate that to your target market? This is where building a concrete marketing blueprint that clearly outlines your objectives and breaks down your plan of attack is of paramount importance.

Gear Up for the New Year

Gear Up for the New Year

The Holiday season is here and all of the gift giving, dinners and yuletide cheer that comes with it. With so much to do it's common for people to forget about preparing for next year so that come January your business can hit the ground running. To help with this, we've come up with 3 simple steps that will help ensure your business starts 2017 off on the right foot!

New Year, New Beginnings

New Year, New Beginnings

A new year is upon us and with it come the all too familiar New Year's resolutions that range from people committing to the gym, taking the opportunity to learn something new or reconnecting with old friends. However, many people forget that resolutions can and should be applied to the business world as well, especially when it comes to marketing.

The Rejection Nightmare

The Rejection Nightmare

A few tips that will help you avoid the nightmare of rejection.

My wife and I wanted to host a fall kickoff party filled with friends, great food, an outdoor theatre for the kids and a campfire; an all out celebration to mark the end of a great summer. It was going to be great and I could literally visualize the party and how it would play out. We set a date and started working on the little details. I purchased a brand new outdoor fire pit for the campfire and contacted the screen rental company for our outdoor theatre. My wife had worked on the decorations and menu. Everything was set, except the guest list.

Business Lessons on the Links

Business Lessons on the Links

I love golf; I've been playing the game since the age of three. One of the most important lessons I've learned is that it's a game that you never truly master. It's filled with ultimate highs and pretty disheartening lows. I've always wondered why the game has been so closely associated with business activities and events. Whether it's taking out colleagues for a round, hosting a corporate tournament or inviting a potential client out to the links. There really isn't any other sport that is used more in the business world than golf.

LinkedIn Boot Camp

LinkedIn Boot Camp

LinkedIn is the proverbial dark horse of social media. We all know it's there, but few use it to its full potential. This is a major mistake, especially when it comes to marketing your business. Check out this infographic for basic training for the personal marketer on LinkedIn.

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