The opportunistic, yet demanding nature of business can make it difficult to stand out. This is none more evident than when it comes to reaching consumers using the most important marketing tool, your website.
As a kid growing up, my brother and I would always look forward to going camping with our grandparents for a weekend every summer. We could hardly wait to spend the weekend swimming, sitting around campfires and making new friends. One of my fondest memories of those weekends was our grandfather teaching us how to do different tasks around the campsite. While teaching us, he always used his Swiss Army knife. I was quite fascinated with his knife and would watch in amazement as he used it for a variety of tasks that required us to cut, fix or build something.
Maybe it's just that I'm slowly aging but I've grown to like old things. I'm not completely sure how this has happened, but vintage is now appealing. Faded, cracked hardwood is now desired and there is now a collective sigh every time an old plaza is torn down in favour of a bright new one.