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6 Pitfalls of a Bad Social Media Brand Presence

6 Pitfalls of a Bad Social Media Brand Presence

You've heard it everywhere: to grow your business, you need social media marketing. It's the new form of word of mouth, especially considering the fact that about 70 percent of Canadians now use some form of social media.

But where do you start? If you lack specific and dedicated expertise in the topic, it can be difficult to get a handle of the complex world that is social media. In isolation, a brand presence on the medium makes sense. And yet, without the right approach, you risk joining the countless businesses who spend time and resources on it, only to see a negligible return on their investment.

Shopping for Content? Go Organic.

Shopping for Content? Go Organic.

Consumers demand organic content, in fact they crave it. Developing organic content that catches the eye of consumers and gets them to engage with your brand isn't as difficult as it sounds. Try implementing these 3 tips when crafting your next social media strategy.

Marketing: The Perfect Mix

Marketing: The Perfect Mix

Digital marketing has completely changed how people find your business. Gone are the days of simply throwing your advertising budget at traditional marketing mediums and hoping for results. Business now have access to a vast array of tools and getting found online is absolutely critical to the success of your business.

Inbound Marketing: Your Marketing Magnet

Inbound Marketing: Your Marketing Magnet

Frustrated with a lack of results from your marketing efforts? What if I were to tell you that there was a way to increase your leads and have customers come to you? Well now there is! Business owners meet inbound marketing... the most effective way to get people to engage with your brand. So what is inbound marketing exactly? Inbound marketing defined is the practice of consistently providing quality content over marketing channels to bring people to you as opposed to going out and approaching them.

It Never Used To Be This Way

It Never Used To Be This Way

If you felt like watching a film, you travelled to a blue and gold video store and walked around the perimeter for half an hour before settling on Hollywood's latest hit covered with "Be Kind and Rewind" stickers. This would be followed by late fees designed for forgetful minds.

LinkedIn Boot Camp

LinkedIn Boot Camp

LinkedIn is the proverbial dark horse of social media. We all know it's there, but few use it to its full potential. This is a major mistake, especially when it comes to marketing your business. Check out this infographic for basic training for the personal marketer on LinkedIn.

Top O' The Mobile To Ya

Top O' The Mobile To Ya

What's the first thing you do in the morning? This infographic discovers how our morning routines are getting a tech boost.

How Businesses Are Making Friends on Facebook

How Businesses Are Making Friends on Facebook

Is your Business still not on Facebook? This infographic details the benefits of getting social with your customers.

How Kids Use Social Media

How Kids Use Social Media

Does your child have a cell phone? This informative infographic shows the modern relationship between tweens and social media.

The Take on Social Media: Finding the Right Fit

The Take on Social Media: Finding the Right Fit

Imagine you've been saving up for a new car, particularly a sports car. You finally have enough saved and can't wait to go out and buy the car of your dreams. You daydream about being behind the wheel and feeling the wind in your face while hearing the loud rumble coming from the engine. The big question, however, is how do you possibly choose and what factors weigh more heavily in your decision?

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