In our world, there are so many things vying for our attention, things that we don’t readily need, seem to drift to the back of our heads until that need arises once again. To stay top of mind, we need to be in regular communication with our customers. We need to remind them who we are, what we are doing and what we can do for them. They might not be ready to buy again today, but one day they will. When they are ready, ensure they’ve been hearing about you all along, an investment that you’ll likely be their first contact.
Think about it this way, if you designed, printed and mailed a traditional postcard campaign or took out a newspaper ad, you would have no idea who received it, who didn’t and who simply tossed it. Email marketing systems have a clear cut advantage – statistics. You can review reports showing who opened, who clicked and most importantly, what they clicked on. Stats like this allow for follow up communication, turning their interest into your sale.
This is all available for a fraction of the cost of traditional advertising.
We’ve developed an email marketing system that just about anyone can use. Simply login on any computer, type your content, insert images, import your list and you are all ready to go. We can show you how this all works one on one, drop us a line, we’d be happy to show you how easy it is.