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Shopping for Content? Go Organic.

Shopping for Content? Go Organic.

Consumers demand organic content, in fact they crave it. Developing organic content that catches the eye of consumers and gets them to engage with your brand isn't as difficult as it sounds. Try implementing these 3 tips when crafting your next social media strategy.

The Evolution of the Modern Consumer

The Evolution of the Modern Consumer

Talk about the power of online shopping. Today's consumers are educated and armed with a vast array of resources. So how can you break the barrier and get through to them?

Back to School

Back to School

September is here and we all know what that means, it's time for our nation's youth to head back to the playground. Gone are the days of constantly having to care for and entertain your kids, you're free! What about the children though? Don't you remember what it was like being a child? Starting a new school year with all the uncertainty and apprehension that it brings...

New Year, New Beginnings

New Year, New Beginnings

A new year is upon us and with it come the all too familiar New Year's resolutions that range from people committing to the gym, taking the opportunity to learn something new or reconnecting with old friends. However, many people forget that resolutions can and should be applied to the business world as well, especially when it comes to marketing.

Inbound Marketing: Your Marketing Magnet

Inbound Marketing: Your Marketing Magnet

Frustrated with a lack of results from your marketing efforts? What if I were to tell you that there was a way to increase your leads and have customers come to you? Well now there is! Business owners meet inbound marketing... the most effective way to get people to engage with your brand. So what is inbound marketing exactly? Inbound marketing defined is the practice of consistently providing quality content over marketing channels to bring people to you as opposed to going out and approaching them.

It Never Used To Be This Way

It Never Used To Be This Way

If you felt like watching a film, you travelled to a blue and gold video store and walked around the perimeter for half an hour before settling on Hollywood's latest hit covered with "Be Kind and Rewind" stickers. This would be followed by late fees designed for forgetful minds.

The Blogconomy

The Blogconomy

Check out this amazing infograph to understand the importance of blogging!

What Makes A Good Email

What Makes A Good Email

*Click* your email just got deleted from someone's inbox, without it even being opened. Why did this just happen? The truth is that email had no perceived value to the recipient, nothing that would provoke them to keeping it in their inbox.

Creative Ideas For Email Marketing

Creative Ideas For Email Marketing

Email marketing can be a great way for a business to increase their online brand awareness and generate new sales leads. But this can only be accomplished by providing their customers with valuable information that not only keeps them informed but entertained to the point that they return for more. Here are some creative ideas to think of implementing in your next email marketing initiative to help generate buzz.

Spring Cleaning

Spring Cleaning

The Internet is constantly changing. Every 60 seconds, 70 new domain names are registered and over 1,500 blog posts are updated. With all that information happening every single day it can be a challenge for your website to remain current. We all at one point have heard the phrase "content is king" and that couldn't be more true today. When it comes to maintaining an online presence for your business, what should you be updating to get the best results?

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