Marketing is not just about the product, it's about the client's overall experience
In life everyone loves a good game as long as it remains fair, right? Wrong. If everything was one hundred percent fair every game would end up in a tie. The saying "May the best man win" must mean that someone will end up with an advantage in some way or another. In business no one wants the game to be fair. Business owners want to have the advantage and the competitive edge.