---
title: The Power of a Hashtag
description: A hashtag, first introduced by Twitter, is used to mark keywords or topics in a post. Check out our infographic to learn everything about Twitter hashtags.
---

[Blog ](https://www.symetricproductions.com/blog)

# [The Power of a Hashtag](https://www.symetricproductions.com/blog/the-power-of-a-hashtag)

 Written by [The Symetric Team](https://www.symetricproductions.com/blog/author/the-symetric-team) | 23-Oct-2012 7:45:00 PM

What is a hashtag exactly? A hashtag is used to mark keywords or topics in a post. It was created organically by Twitter users as a way to categorize messages.

The infographic titled "What You Need to Know About Twitter #hashtags" provides a comprehensive overview of the use and significance of hashtags on Twitter. It explains what hashtags are, why they are important, and how to use them effectively.

**Key Points:**

1. **Definition of a Hashtag:**
   
     - A hashtag is marked by the # symbol and is used to categorize keywords or topics in a tweet.
2. **Importance of Using Hashtags:**
   
     - Hashtags help in reaching the target audience by categorizing messages.
     - They can drive new people to your content and offer opportunities to engage in chats based on shared interests.
     - Tweets with hashtags receive 2x more engagement than those without.
3. **Engagement Statistics:**
   
     - Only 24% of tweets contain hashtags.
     - Tweets have a 21% higher engagement rate when they include up to two hashtags.
     - However, there's a 17% decrease in engagement when tweets include more than two hashtags.
4. **User Behavior:**
   
     - 67% of users are more likely to buy from brands they follow on Twitter.
     - 79% of users are likely to recommend brands they follow.
5. **Finding Popular Hashtags:**
   
     - Websites like hashtags.org, twubs.com, and tagdef.com are recommended for finding popular hashtags.

The infographic highlights the strategic use of hashtags as a tool for enhancing visibility, engagement, and interaction on Twitter. It underscores the importance of selecting relevant hashtags and the impact of hashtag usage on audience engagement and brand promotion.

[View full post](https://www.symetricproductions.com/blog/the-power-of-a-hashtag)

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