Every year online sales increase exponentially, consumers are becoming more and more accustomed to purchasing online. E-commerce has proven to be beyond a trend, many consider it to be their secondary retail space, perhaps due for a promotion. It’s not just for big box stores, more and more businesses of all sizes are seeing it’s value.
Customers need to feel trust when visiting an online space, a well-designed shopping cart system can do just that. Presentation is important and your products should be easy to find not only on a desktop computer but also to the mobile buyer.
High-usability coupled with a secure system will help your customers feel confidence while browsing your online marketplace. Implementation strategies like wish lists, abandoned shopping carts, product comparisons and tailored email campaigns can be set up to encourage fence sitting buyers.