Who We Are


We’re a small but perfectly formed team of passionate designers, developers, marketers, account managers, photographers, social media enthusiasts and app addicts. We all share the belief that you can only be at the top of your game when you love doing what you’re doing.

People Who
Get It Done

Joe Jones Founder & CEO

Joe is an award winning co-founder of Symetric, having received his computer programmer analyst degree from Canadore College and later attaining A+ certification as a computer technician. Joe has also been the recipient of many prestigious awards, receiving recognition as the 2007 Young Entrepreneur of the Year and being a recipient of the Top 40 under Forty business achievement award in 2009. Joe makes it a priority to adapt to each client’s needs and propose a creative solution. Whether he’s at a boardroom meeting, chatting over the phone or speaking at an event, his clever ingenuity, passion and limitless imagination make him a cornerstone in Symetric.

Ryan Trinder Founder & Creative Director

Ryan is an established graphics professional and co-founder of Symetric. Having begun his career with a large international organization. His experience ranges from print, brand identity and advertising to the online world including web and app design. Ryan’s wealth of knowledge and extensive skill set help him accurately communicate and effectively convey each brand and project he is involved with. An author of many design tastes, his attention to detail and passion for his craft allows him to provide a visual edge that you’ll never forget!

Ashley Marketing & Project Manager

Ashley is an accomplished marketing and communications professional with experience working across several diverse industries. Her skill set spans from brand management to generating product awareness and sales through an integrated marketing approach. Having worked in partnership with major Canadian and international brands, Ashley understands the importance of maintaining a strong attention to detail to ensure marketing efforts support and uphold brand integrity. Ashley's focus and drive to provide excellent customer service will ensure that your marketing objectives are being met with the highest quality of care and expertise.

Bryan Digital Technology Director

Bryan graduated from Niagara College’s computer engineering technology program and has a true passion for all things tech. His extensive knowledge of the online world and programming practices make him an invaluable asset to the team. He is always current with the latest technological trends, allowing him to take on any project and bring it to life in an innovative, creative way. Being an app enthusiast, Bryan oversees our app development department and works with each client to turn their dreams into reality.

Brendon Web Developer

Brendon graduated from Brock University with a bachelor’s degree in interactive arts & science. A skilled web developer, Brendon’s passion for technology and open-minded approach helps him to always be in the know with the latest advancements in the industry. Having worked with a wide variety of web development platforms, Brendon’s adaptable skills allow him to tackle each project with fresh insight and knowledge, helping to make anything possible.

Amie Accounts

Amie graduated from Brock University with a Bachelor of Accounting degree in 2014. During her time at Brock, Amie was the Vice President of Academic Affairs for the Accounting Students' Association and always focused her involvement towards helping students meet their goals. Amie was awarded the Most Outstanding Contribution as a result of her strong work ethic and ability to manage successful events and accounting competitions. Through her studies Amie has also developed extensive knowledge in accounting. She has strong attention to detail and has proven to be a passionate, reliable and hard working individual who strives to ensure the best results and satisfaction of everyone she works with.

Elisa Content Strategist

Elisa is graduate of Brock University who holds both a Bachelor of Arts and a Master of Arts in English Language and Literature. As a passionate reader and critical thinker, she is conscious of the nuances of language and how word choice actively influences the way audiences respond to, and interpret, texts. Your content is more than just words on a page. Elisa won’t just write your story; she will collaborate with you to ensure that your vision transcends and inspires beyond the borders of your website.

JasonMarketing Strategist

As a Certified specialist for Google Ads and Google Analytics, Jason is a gifted marketing professional who specializes in developing search engine optimization (SEO) techniques and paid advertising strategies. Jason’s experience and education (he holds a Bachelor of Public Health (Honours)), have bestowed upon him a passion for digital marketing and a deep love for visual media. Jason is eager to harness his comprehensive understanding of data analysis and his background to create insightful and dynamic marketing approaches that cater to the diverse needs of your company and your audience.

AaronGraphic Designer

Aaron is a graduate of the advanced graphic design program at Niagara College. Coupled with his love for design, Aaron’s creative mind and sophisticated skillset have allowed him to develop an objective approach to his graphic design projects. Armed with his good-natured attitude and infectious optimism, Aaron will work closely with clients to convey their style in authentic and beautiful ways. He is eager to help you tell your company’s story through fresh and refined visuals.

Tom Programmer

As a graduate of Niagara College’s Bachelor of Business Administration program, Tom has devoted not only his education, but also his free time, to mastering his web development skills. Through rigorous self-study, Tom has cultivated a broad range of front and back-end web development skills that have led him to pursue a variety of jobs, including a temporary web development position in Peru! His passion for technology, and his desire to obtain new skills, will lend enthusiasm and finesse to any project.

Nicole Brand Strategist

Nicole is a graduate of Wilfrid Laurier University’s Bachelor of Business Administration (BBA) program with a concentration in Marketing. Nicole’s education has sparked her passion for marketing while her meticulous attention to detail and creative thinking equips her with the ability to understand each client’s unique goals to best design influential marketing campaigns. Looking at the big picture, Nicole’s analytical skills allow her to identify key performance indicators to ensure that deliverables are contributing to a client’s overall goal. Her commitment toward advancing your company’s success is what drives Nicole to design a comprehensive marketing strategy to best address the client’s need.