Most of us have experienced the euphoria of getting a new phone. The excitement of removing it from the packaging and putting it in its new case can be enthralling. For the next little while, we enjoy the crisp display and seemingly perfect functionality. Over time, however, something starts to happen…maybe a few apps begin crashing or you notice a slight delay while scrolling. It eventually gets to the point when you avoid using your phone because it’s simply not as enjoyable. You then begin wondering if it’s worth it to upgrade. This same life cycle applies to most technology…and your company website is no different.
When your website first launched, you were probably amazed at the functionality and cutting-edge features. However, as time goes on, new technology and improvements in design standards can make it difficult for your website to keep up. This gets to the point where your site’s performance suffers, and the results begin to decline. The crucial step here is acknowledging the elephant in the room and deciding that it’s time to say goodbye to the old and hello to the new. Let’s talk about the benefits of a redesign.
1. Opportunity to Evaluate
Redesigning your website gives you the perfect opportunity to stop and assess your digital marketing strategy as it stands to figure out what works and what you need to improve on. Maybe your current website has a lot of great content, but it isn’t presented in the right way. A redesign allows you to evaluate your website and figure out what needs to be added, revised or left on the cutting room floor.
2. Opportunity for Brand Continuity
The average website’s lifespan is anywhere between 3-5 years depending on how well it’s built. That’s a considerable amount of time and there’s a good possibility that your branding may grow between redesigns. This can lead to a lack of continuity between your website and brand near the end of your website’s life cycle – resulting in a negative effect on your brand consistency. A redesign gives you the opportunity to update your website and digital marketing platforms to ensure that they remain consistent with your branding for better brand recognition and results.
3. Opportunity to Craft a User Interface
Web design has come a long way from its humble beginnings over 20 years ago. Even the last 5 to 8 years has seen an explosion of new features - to the point where, in some cases, you can have a site up and running in very little time. The problem with this, however, is that it’s drastically increased the competition in virtually every market and brands are now fighting for consumer’s attention. So, what’s the key to overcoming this? When redesigning your website, it’s critical to craft a user interface that connects with your primary target market and matches their style. Building a sales funnel that caters to your consumer’s every need helps with this and can pay huge dividends and yield amazing results. Wondering where to start? Custom websites allow you to completely tailor your sales funnel to your target segment. This results in a smaller bounce rate, higher online sales and more leads.
4. Opportunity for Effective Marketing
In today’s fast paced market, there’s never been such an opportunity to succeed. While this has resulted in better products and services for consumers, it has created an over-saturation on marketing platforms. Consumers are now bombarded at virtually every turn as a result. This has forced businesses to truly take their time planning and investing resources into marketing channels that actually get results. Which is why your website should be near, if not at the top of your marketing priority list as it represents the heart of your marketing plan. Think about it this way…how would you feel if you saw a brand that sparked your interest on social media and decided to look into them. Only to find that when you visit their website you see a design that looks nothing like the branding you saw before and, if not for the name, would never even have known it’s the brand you were attracted to in the first place. Your website should lead the charge in your digital marketing efforts, so it only makes sense that it receives the most attention.
5. Opportunity to Integrate
As websites get older, it becomes more and more difficult for them to integrate with external platforms. This can result in a disjointed and clunky system that crashes, which leads to a negative user experience and lost leads. Updating your website allows it to connect and work with the latest features that will not only make your website run better thanks to all of the bells and whistles, but it can lead to higher website traffic and sales as well.
Like almost anything else, you can hold out with your old website and put up with its issues…but you would be missing out on the opportunity to exponentially increase the quality of your online marketing. What are you waiting for? Book a free consultation with our team today to give your digital marketing a shot in the arm!