Non-profit organizations are often underfunded, understaffed, and under the gun to meet a wide range of objectives. It’s no wonder that branding is often an afterthought.
But even for non-profits that have identified branding as a priority, it can be difficult to maintain consistency in everything from logo design to marketing collateral to communications materials.
In the world of non-profits, branding and consistency are paramount. Your brand is what people think of when they think of your organization. It's how they identify you, it's the personality you present to the world, and it's what sets you apart from other groups doing similar work.
That's why it's so important to make sure that your branding guidelines are consistent throughout all of your marketing materials, including your website and social media posts. This ensures that people will recognize your brand and instills trust in your organization. It also helps with achieving your purpose: when you know exactly who you're talking to and how they want to be spoken to, it makes it easier for them to understand what you do and how they can get involved.
Branding is about consistency. It's about being able to look at a product, service, or organization and immediately understand who you're dealing with. Your brand is more than just a logo or product packaging; it's how everything works together to serve this purpose. This includes how your marketing materials look and feel. Branding guidelines help you do that by establishing the personality of your brand and communicating it in every aspect of your communications.
Guidelines are important because they ensure your brand has a consistent voice, appearance, and tone—even when you're not there to make sure everyone gets it right. It's like having a personal assistant who can follow through on your vision even when you're not around; they're there to help make sure everything looks good and sounds right so that when people see/read/listen to something that carries your name, they know exactly what kind of experience they'll have if they choose to work with you.
Non-profit branding guidelines for consistency
As a non-profit, your brand is your identity. It's the tool you use to communicate your purpose, drive donations and volunteers, and create a consistent experience for your customers.
You want to be sure that when people come in contact with your brand they get the same experience every time. That's why we recommend the following guidelines when creating your brand:
- Define the purpose of your organization. What are you trying to achieve and what is your vision? How do you want people to perceive you?
- Define your audience and their needs and wants. Who is your target audience? What does this audience want from an organization like yours? How will they interact with your brand? What kind of information do they need from you? Why should they care about what your organization offers?
- Create a persona for your organization, which will help you define how customers will interact with it online or offline in person. A persona is an imaginary character based on real research about actual customers who would be interested in what you offer or how they would use your product or service if they were available right now.
- Consider how the colors and fonts will look on paper and off. Make sure they're easy to read in both cases—especially if you're printing things out!
- Use consistent messaging across all channels so donors know exactly who you are and what you do when they encounter you online or in person; make sure that everything from social media posts to email newsletters reflect this consistency! (This is especially important for non-profits like yours that have multiple locations.)
- Keep it simple! Don't overcomplicate things with too many words or images on any one page; this will just distract from what matters most: your message!
We believe that every organization or business has one true purpose: driving toward its own identity by creating value for others and making them feel understood in return. We want our clients not only to understand themselves better through their branding process but also to know exactly who they're working toward becoming as a result of that process.
That's why we strive for simplicity in all aspects of our design work—so that our clients can focus on their mission instead of getting lost in the details of their brand identity! if you'd like to learn more about how we can help please feel free to contact us.