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Should Small Businesses use Automation?

As a small business owner, you need to do more with less. Automation can help you achieve that goal. It allows you to focus on important areas of your business while letting technology handle the mundane tasks. Just like large corporations benefit from automation, small businesses can too. According to Entrepreneur magazine: "Automation is popular with companies of all sizes because it's not just about saving money...it's about increasing productivity and improving overall efficiency." So if you want to build a stronger, more profitable business—and who doesn't?—then read on for why and how small businesses should use automation.

What is Business Automation?

As a small business owner, you probably have plenty on your plate—marketing, finance and accounting, production and fulfillment—to name just a few. That’s why automation is so valuable: it frees up time so that you can focus on other areas of your business.

Automation is the process of using software or hardware to handle repetitive tasks for you. For instance, if your company produces goods locally and then ships them out via freight carriers such as UPS or FedEx (or even DHL), then having an automated shipping system will allow you to track shipments without having to manually check in with each carrier individually every day or two. This saves not only time but also money since these companies charge per shipment handled by humans rather than machines!

Who can benefit from automation?

Automation is a powerful tool that can benefit just about any small business. In fact, it's a smart idea for any company to consider automating its processes. Whether you're looking to streamline your sales funnel or save time on administrative tasks, automation will help you accomplish more in less time. The only question is: who can benefit from automation?

While it may seem like automation is only for large companies with the budget to hire developers, you might be surprised to learn that small businesses can also benefit from automation. Automation doesn't have to cost a lot of money. In fact, there are plenty of tools and applications designed specifically for small businesses that make it easy to automate tasks and processes.

Automation can help you build a stronger, more profitable business.

Automation if used correctly can help you build a stronger, more profitable business. Automation can take the place of tasks like data entry and improve your efficiency, allowing you to focus on higher-value activities.

Automation allows you to eliminate labour costs by reducing or eliminating certain jobs, which can be an attractive proposition for small businesses looking to cut costs. For example, instead of hiring someone to send out invoices every month for all of your clients or customers, you could use automation software that does this work for you automatically. You’ll probably still need to hire some employees (or outsource their work), but automating some tasks may allow some jobs within your business model (such as customer service) to scale easier than they would if done manually by one person at every step along the way.

Not only large businesses benefit from automation.

Not only large businesses benefit from automation. Small businesses can also reap the benefits of automation in several ways. For example, a small business owner who is working out of his garage could easily automate certain parts of his business process to save time and money such as email followup. Automating the process of sending out emails to the customer after a purchase could save that small business owner time and money. He would not have to manually send out each email, but instead only need to set up one email campaign and let it run on its own.

Automation can also help with inventory management: when the product arrives at its destination, it will automatically be recorded into an inventory database which allows you know exactly how many items are left on hand for future purchases or sales purposes. Automated inventory management can also help you avoid overstocking or running out of product at an inconvenient time.

Automated inventory management is an important tool for a small business owner to have. It allows you to keep track of all your inventory, and it makes the process easier. Automation can help you save money on labor costs, which means more money in your pocket!

Automation allows small businesses to compete with larger ones.

The advantages of using automation in a small business are numerous, but the most impactful one is that it allows smaller companies to compete with larger ones.

Automation has been a part of many industries since the late 1960s and early 1970s, when machines started replacing human labor. Since then, automation has advanced at a rapid pace with new technologies being developed each year.

As automation continues to grow and improve, more and more businesses have started using it as an asset for their company. The primary reason why small businesses don’t use automated processes is because they think it will cost them too much money or take up too much time. This couldn’t be further from the truth! The fact remains: Automated processes save time and money while improving your workflow efficiency exponentially!

You can start small and scale up as you grow.

Automation technology is already being used in many businesses across the world, but it's still at a very early stage of deployment. This means that it's possible to find some great low-cost options for automation right now. You don't have to break the bank or commit your whole company to using automation when you're just starting out! It's important to do your research and learn about what options are available so that you know what will work best for your business before making any decisions.

Automation allows you to achieve more with less effort.

If your business relies on the efficient production of a certain product or service, automation can help you do that very thing better. Automation increases productivity and reduces wait times for customers, which means they're more likely to keep coming back. If you already have a great product or service but are struggling to get new customers in the door and keep them coming back, automation may be the answer for you!

Automation facilitates delegation so that you can focus on other aspects of your business.

When you delegate tasks, you can focus on other aspects of your business. For example, if you hire employees to complete certain tasks or run an internet marketing campaign, then it frees up time for the day-to-day operations of your company. The more time and energy you can dedicate to growing and developing your business, the better off it will be for everyone involved.

  • 66% say automation has helped them be more productive at work.
  • 65% are less stressed at work because they automate manual tasks.
  • 63% say using automation at work has helped them fight burnout.

    Statistical References


You can spend time on strategy instead of doing mundane tasks.

In addition to the benefits mentioned above, automation can also help you better focus on strategy. You’re no longer stuck doing mundane tasks like data entry or email marketing with your team—you can spend that time on more important things like improving your business model, creating new products and services, or developing a brand identity.

What Automation Software should I use?

Now that you see the benefits of automation software and how it can help your business, it's time to look at some of the most popular automation software.

Each platform has its own set of features and functionalities that make them unique. Some are better for small businesses than others; so let's take a look at some key features you should keep in mind when comparing them:

HubSpot is a marketing automation software which we love using here at Symetric. HubSpot connects your website, social media, sales and email marketing to create one central hub. You can manage all of these areas from within HubSpot, which makes it easy to see how they're working together. It also offers tools for customer support, blogging, SEO and lead generation.

The platform is easy to use and has a great user interface. It's also very affordable, with plans starting at $50 per month.

HubSpot has a great mobile app that lets you access the software on the go. You can also use it to manage social media marketing, which is helpful if your business relies heavily on Facebook and Twitter for lead generation. HubSpot offers some nice integrations with other apps such as Salesforce and Google Analytics so you can easily share data between them.

HubSpot is a great option for small businesses that are just getting started with digital marketing. It's easy to use, affordable and has many features that will help you grow your business.

Here is a link to sign up for a free HubSpot account with the backing of the Symetric Team to help you administrate it. If you have any questions, please feel free to reach out. We’re here to help!

Potential challenges in business automation.

Automation is not a magic pill that will solve all your problems. It’s important to remember that automation is only as good as its implementation and integration into the rest of your business model. If it doesn’t work well or isn’t considered part of your overall strategy, then you may be wasting money on something that doesn’t provide any real value to your business.

While automation is the wave of the future, there are some potential challenges that must be considered.

  • Too much automation could cause a business to lose its human touch and become impersonal. Since most people prefer dealing with other people rather than machines, this may leave customers feeling dissatisfied with their experience.

  • The lack of control can lead to problems down the road when a company needs to make changes on short notice or fixes any bugs in their system.

Automation is a great way to streamline your business and make it more efficient, but it has its limitations. The key is knowing when to use automation vs. manual processes so that you can get the best results for your business.

The best way to avoid these challenges is to implement automation in a way that doesn’t take away from the human element. As long as you remember that people come first, and technology is simply there to help make things easier, then you can reap all the benefits of automation without any of the drawbacks.


Overall, business automation is a great tool that can help you achieve more. It allows you to focus on what matters most and delegate the rest without having to worry about going back over everything yourself. This leaves time for innovation, strategy development, and other tasks that will help grow your business into something even better than it already is.

This year, invest in your company’s future. Automate today.

Here is a link to sign up for a free HubSpot account with the backing of the Symetric Team to help you administrate your automation. If you have any questions, please feel free to reach out. We’re here to help!