Social Media Resolution for Success
We have all been the person at some point in our lives who is a little reluctant to change. Let’s face it, we are creatures of habit and we usually don’t like stepping out of our comfort zones, even if there is a promise of greener grass. Let this year be the year your business or organization that steps out of comfort zones and into areas of new growth, new clients and new leads. Social Media has a proven track record of bringing in new business.
Here are 8 tips that will help you get on the right track with your social media this year.
1. Show them the Real You
When you are tweeting or posting on Social Media sites, be real. No one wants you to act different than you are in person. Social Media is all about building relationships. Those relationships are the very thing that helps you gain new leads and clients.
2. Focus on What you do Best
If your company or organization offers a million different services or products then only focus on a select few. If you try and bring all of your services or products into play, you will end up appearing unfocused. This will deflate your brand power and repetition among followers.
3. Start Generating Leads
Become interactive with users and leads will start to generate. Don’t become a one sided conversationalist who only looks for people to reply and never comments on others’ posts! Users like to feel that you are interested in their lives. Any kid, who received a signed baseball from a pro, will carry that memory with him forever.
4. Customize to Match your Brand
In business we all know that branding is important. Your Facebook, Twitter and other Social Media accounts should be designed to match the look and feel of your organization. Having that custom imagery will help set you apart and build confidence among your readers. Don’t use the standard templates that the Social Media sites offer. How professional does a template appear to you?
5. Work Harder by Planning
Start planning in advance and don’t work off the last minutes of the day. Think at least a month ahead of time of what you want to promote on Social Media. This will help you to have a creative edge by allowing you to ponder different methods, hooks & unique offers in advance. It is impossible to create a successful contest during the last minute of the day.
6. Cut into Video
Video is an item that basically goes hand in hand with Social Media. Video has become super easy for us to create on the Internet. We can utilize a number of free services to host our videos such as YouTube and Vimeo. Video can help you capture a whole new demographic of followers and will allow you to say a whole lot more in a limited time frame.
7. Monitor your Successes and Failures
Often we think something is working or not working because we are not tracking its actual results. You will be surprised to know how many people read each one of your blogs or newsletters that you send. In most cases, business owners start investing more time after they see how much traffic is actually being generated because of Social Media.
8. Give it Away
We often think that we should not share some of secrets. However sharing some of this information on Social Media can be a huge benefit. People start talking about your method and this automatically starts generating more traffic. In many cases you will be viewed as an expert and this will allow you to gain the trust of your followers. Usually people don’t want to build their own car; they want to trust the manufacture that they are buying from.