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Social Media To Make Shopping Decisions

Consumers today are armed with the most revolutionary marketing tool yet, the smartphone. Go into a store today and you can easily use your phone to make your shopping decisions easier. Which is why it’s more important now than ever before to ensure that you understand how consumer’s mobile devices factor into their consumer decision making process.

Based on survey results, this infographic examines the specific ways consumers use mobile and social channels to enhance their in-store experience and, in turn, can make the difference between making a purchase or not.