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The Game

Seventy five percent of business owners I meet with tell me they never look at the their website statistics. Even after developing websites for over ten years, that statement still takes me by surprise. Usually the business owners feel they don’t understand what they are viewing and these stats do not offer any valuable data. To these business owners these stats are just a big game, where the numbers rise and fall but really have no bearing on their sales, performance or effectiveness of their website. I would feel the same way as these business owners if I didn’t understand what I was viewing, and I probably would never bother to review the stats.

As a business owner your game means nothing unless you have a game plan. We need to be setting goals and of course achieving them. This however can’t be accomplished without viewing your website’s performance.

These stats can help you see a multitude of valuable information that retail stores pay thousands of dollars for. Everything from the number of customers, which products they like, how they heard about you, where they are living, how long they stay on your website, which pages they view, which pages they don’t like, your sales ratio and a lot more. As a retail business owner you strive to know this type of information to help you make a profit. 
Even your email marketing should have statistics. These stats can tell you how many users opened your email and who they are, then how many users visited your website because of that email. This tracking lets you determine how effective your email marketing and website are performing in relationship to each other.

With every website we build we automatically include statistics that are simple and easy to understand. Each month you receive an email with an overview on your website and comparison to the previous month. We also provide you with a login to view your stats right up to the hour. Our system offers rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Symetric Productions, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

There are even mobile applications for your phone that allow you to check your stats anytime with up to the hour data. It’s time to stop playing the game and get a game plan.