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7 Best Digital Marketing Strategies and Trends for 2023

One thing that we are always getting asked is for tips on digital marketing, and how to find digital marketing strategies that are the right fit. With the rise of social media, search engines, and mobile devices, digital marketing has become a powerful tool for companies of all sizes to increase their brand awareness, drive traffic, generate leads, and ultimately, grow revenue. However, with so many different digital marketing strategies available, it can be overwhelming for businesses to determine which ones to focus on.

As we are approaching the end of the first quarter of 2023, we thought it would be a good time to discuss the trends in digital marketing are the most popular and successful right now. Keeping in mind that all businesses will have a different marketing budget, in this blog we will explore the unpaid and paid advertising strategy options that you should consider using in your digital marketing plan. From website personalization and podcasting, to influencer marketing and blogging, we will dive into the key elements of each strategy and provide practical tips for businesses to implement them successfully. So, whether you're a startup or an established enterprise, get ready to take your digital marketing efforts to the next level with our comprehensive guide on digital marketing strategies.

Website Personalization

Website personalization is a powerful tool that involves tailoring the content, messaging, and user experience of your website to individual users based on their unique needs, interests, and behaviours. By using data-driven insights and advanced analytics tools, you can create highly targeted and relevant experiences that help you build stronger relationships with your customers and drive more conversions. Website personalization is growing in popularity for good reason, consider using it in your 2023 small and medium-sized business (SMB) marketing strategy.
One of the key benefits of website personalization is that it can greatly improve the user experience for your customers. By delivering content and messaging that is specifically tailored to their interests and preferences, you can create a more engaging and satisfying experience that keeps them coming back for more. 
Another important advantage of personalization is that it can help increase website engagement. When content is tailored specifically to an individual, there is a greater change that they will be intrigued to learn more. HubSpot offers personalized content tools that allow you to build stronger relationships with your customers and cultivate more engagement over time.
There are many different approaches to website personalization, and the best strategy for your business will depend on a variety of factors, including your target audience, your marketing goals, and available resources. Some common tactics include using data and analytics tools to segment your audience based on various criteria, such as demographics, behaviour, or interests, and using these insights to deliver targeted content and messaging.
Other strategies might include using dynamic content and personalized recommendations to create a more engaging and personalized experience, or using A/B testing and other optimization techniques to test different variations of your website and identify the most effective approaches.
Ultimately, the key to success with website personalization is to focus on the needs and preferences of your target audience, and to use data-driven insights and advanced analytics tools to create highly targeted and relevant experiences that deliver real value to your customers. By doing so, you can build stronger relationships with your audience, improve customer satisfaction and loyalty, and drive more conversions and revenue for your business.


Podcasting has been adopted by many businesses and used as a key element in their digital marketing strategies in recent years and is poised to become even more important this year in 2023. Podcasts offer a unique opportunity to reach and engage with audiences in an intimate and engaging way. By creating compelling, informative, and entertaining content, businesses can establish themselves as thought leaders in their industry and build brand loyalty among their audience. Additionally, podcasts are an effective way to promote products and services, generate leads, and drive traffic to a website. For example, the “How I Built This” with Guy Raz podcast features interviews with well-known, successful entrepreneurs (like Michael Kors and James Dyson) and covers how they built their brands. Symetric’s very own Co-Founder, Joe Jones, is in the process of developing his very own podcast show to share relevant business and industry tips quickly and effectively. By leveraging podcasting as a digital marketing strategy, businesses can create a loyal audience and establish themselves as thought leaders in their industry.
The challenge with podcasting is that it unfortunately may not be an effective digital marketing tool for all types of businesses. When determining if podcasting is something that your business should branch into, we suggest examining the industry you are in, what the current trends are, and what your competition is doing. Now, we are not saying to pursue or avoid something based on what your competition is doing, however, it can provide a guideline to see how consumers would receive this digital marketing strategy.

in-person events

In the digital age, especially after the pandemic, it's easy to forget the importance of face-to-face interaction. But hosting in-person events is a crucial component to many successful digital marketing strategies. In-person events provide an opportunity for businesses to connect with their customers and prospects in a more personal and engaging way. Many people are craving in-person interaction and a sense of normalcy post-pandemic, these events are a great way to reconnect with your customers and showcase products or services in a tangible way, allowing attendees to touch, feel, and experience them firsthand.

Additionally, in-person events provide an opportunity for businesses to collect valuable data and feedback from attendees, which can help inform future marketing campaigns and product development. However, when planning an in-person event, you may want to consider also offering an online option (depending on the size and type of event), as some people prefer online events. Hybrid events and/or utilizing online platforms complementary to an in-person event is another trend we are seeing. Salesforce has experimented with both of these in their large conference last year, using online options to enhance the in-person event. 

In conclusion, hosting in-person events is an essential part of any comprehensive digital marketing strategy, allowing businesses to connect with customers, showcase their products and services, and amplify their online presence.

Influencer Marketing

Looking to explore a paid advertising strategy? Consider influencer marketing. In recent years, the rise of influencer marketing has transformed the digital marketing landscape, offering businesses a unique opportunity to reach and engage with their target audience. Influencer marketing involves partnering with social media influencers who have a large and engaged following to promote a business's products or services. This tactic leverages an influencer's authority and credibility, to increase brand awareness, generate leads, and drive sales. Additionally, influencer marketing can help businesses tap into new audiences and demographics they may not have been able to reach otherwise.

To determine if influencer marketing is right for their business, companies should consider factors such as their target audience, budget, and marketing goals. For example, if a business is targeting younger audiences who are active on social media, influencer marketing may be an effective way to reach them. However, if a business is targeting an older audience that cannot be effectively reached on social media, influencer marketing would likely not be a good digital marketing strategy. 

Short-form Videos

Short-form video has exploded in popularity in recent years, and it's not hard to see why. Short videos are an engaging and entertaining way to communicate with audiences, and they are highly shareable, making them an ideal tool for businesses looking to increase brand awareness, generate leads, and drive sales. Platforms such as TikTok and Instagram Reels have become incredibly popular among younger audiences, offering businesses an opportunity to reach a large and engaged user base.

The benefits of short-form video go beyond the reach and engagement potential of these platforms. Short videos can be repurposed across multiple channels, including websites, social media, email marketing, and digital advertising, increasing their value and return on investment. They are also highly versatile, the possibilities are endless with short video content. Many businesses use short videos to showcase their products or services, offer tutorials, provide behind-the-scenes glimpses of their operations, share entertaining or informative content with their audience, and more.

In addition to their marketing benefits, short-form videos are a cost-effective tool for businesses looking to produce high-quality content on a budget. Many smartphones are equipped with high-quality cameras, and free or low-cost editing software makes it easy to produce professional-looking videos. By creating short videos in-house, businesses can save on production costs and create more personal content to connect with their audience, while maintaining full control over the messaging and tone.

Consumer behaviour patterns continue to shift towards mobile devices and short-form content, and thats not stopping anytime soon. Now is the time to incorporate short videos as a key component in your digital marketing strategies. Whether it's leveraging the popularity of TikTok and Instagram Reels or creating short videos for other channels, businesses that embrace short-form video are poised to benefit from increased engagement, brand awareness, and sales.


Artificial intelligence (AI) has become an increasingly valuable tool for businesses looking to improve their digital marketing strategies. By leveraging AI-powered tools and platforms, businesses can gain deeper insights into consumer behaviour, optimize their campaigns for better performance, and automate certain aspects of their marketing efforts. For example, AI-powered chatbots can be used to provide personalized customer service, while AI-powered analytics platforms can help businesses better understand their audience and tailor their marketing messages accordingly.

Popular fashion brands like Zara, H&M, and Nike have AI integrated into their business models, whether through chatbots, personalization, trend forecasting and more. By incorporating AI into their digital marketing strategies, businesses can improve their efficiency, effectiveness, and ROI, ultimately driving growth and success.


Blogging has been a powerful digital marketing tool for many years, and its relevance continues to grow in 2023. The benefits to blogging are endless, yet there are still so many businesses that do not have the time or resources to keep up with it. Outsourcing blogging to a marketing agency that offers this service can be a great way to allow businesses to maximize the benefits without disrupting regular business functions. Here are some reasons why companies should consider using blogging as a digital marketing strategy in 2023.

Firstly, blogging can be an effective way to improve a company's search engine optimization (SEO) efforts. By creating high-quality, keyword-rich content, companies can improve their rankings in search engine results pages (SERPs) and attract more organic traffic to their website. This can lead to more leads and sales, as well as increased brand visibility.

Secondly, blogging helps companies establish themselves as thought leaders in their industry. By creating content that provides value to their target audience, companies can demonstrate their expertise and build trust with potential customers. This can help them stand out from competitors and ultimately drive more leads and sales.

Thirdly, blogging can be an effective way to engage with existing customers and build a community around a brand. By creating content that is shareable and encourages conversation, companies can foster a sense of loyalty and create brand advocates who are more likely to refer others to their products or services.

Outsourcing blogging to a marketing agency that offers this service can help companies reap these benefits without the significant investment of creating and promoting their own content. Typically, the marketing agency services a firm offers, like blog writing means that they can provide a team of skilled writers, editors, and content strategists who can create high-quality content that resonates with a company's target audience. They can also handle the promotion of that content across various channels, such as social media and email marketing, to ensure that it reaches as many people as possible.

By outsourcing blogging to a marketing agency, companies can maximize these benefits without having to invest significant time and resources into creating and promoting their own content. If you're considering using blogging as a marketing strategy in 2023, but are not ready for the time commitment, partnering with a marketing agency may be a smart move for your business.


The most successful digital marketing strategies are the ones that are specifically tailored to a businesses core values. The best way to showcase a business is going to vary, however, the options mentioned in this blog are activities that are proven to be successful when integrated with a brand's digital marketing strategy. After covering both unpaid and paid advertising strategy tactics, we hope that our tips can help you level up your digital marketing efforts and create a strategy poised for success!

If you are looking for a digital marketing agency to help you implement some of these elements or create a strategy tailored specifically to you, we would love to meet with you and discuss how we can help you reach your goals. Send us a message today to get started!