Most people that I talk to often have the wrong idea of what branding means. They usually assume I am referring to their logo. Branding is the overall vision or plan on how everything relates to each other. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp.
When internet first came on the scene, the websites that had the most content seemed to be the most legitimate. Things have changed drastically since that era. Online users now want an experience every time they visit a website. They don’t want to have to read or dig through hundreds of pages; they want your information to hit them in the forehead when they first enter the site. This is why so many users are now adding video content to their websites. If a picture can tell a thousand words how much more can a Video Spokesperson say?
Number of people accessing news and information on their mobile device more than doubles in a year.
5 years ago it did not matter if your website was mobile friendly, but times are changing! Ask Symetric Productions Inc. how we can make your website more mobile friendly.
A few years ago in china, in a meeting between emissaries from the California winery Kendall-Jackson and Chinese restaurateurs, the Kendall-Jackson representative poured a glass of pinot nair and went on to describe the wine as having hints of strawberry flavour. He was met with blank stares. Strawberries are not common in China, and no one in his audience had ever tasted the fruit. The company went back to the drawing board to adapt its descriptors for the Chinese palate.
The internal link structure of a website is a search engine optimization factor that is often overlooked.
The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site.
People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you: