Black Friday and Cyber Monday 2017 proved that more and more customers worldwide are choosing to kick off their Holiday shopping online rather than in stores. Check out the stats here.
Business, like farming, is never as easy as it looks. It takes time to build your plan and cultivate an audience. No matter the industry, there are certain lessons that any business should practice. These lessons could be the different between the success and failure of a company.
Talk about the power of online shopping. Today's consumers are educated and armed with a vast array of resources. So how can you break the barrier and get through to them?
The foundation of anything, whether it's a house or company, is vital to building long term success. In business, you can have a great product or service, but what good is it if you are unable to communicate that to your target market? This is where building a concrete marketing blueprint that clearly outlines your objectives and breaks down your plan of attack is of paramount importance.
Mankind has always been fascinated with flight and longed to explore the world from a bird's eye view. It's mind boggling to believe how different flying was just 100 short years ago. What has been especially fascinating is the period that we are currently in where airborne devices are owned and operated for personal use. The most common and popular of these devices are drones.
Imagine a world where we were only surrounded by bland brands with no individuality or identity. How would you speak up or set yourself apart? When looks are taken away you suddenly realize just how significant visuals are in the business world.
The opportunistic, yet demanding nature of business can make it difficult to stand out. This is none more evident than when it comes to reaching consumers using the most important marketing tool, your website.
Digital marketing has completely changed how people find your business. Gone are the days of simply throwing your advertising budget at traditional marketing mediums and hoping for results. Business now have access to a vast array of tools and getting found online is absolutely critical to the success of your business.
Many of you have heard the saying "a picture is worth a thousand words." While seen as very cliche, people have indeed been moved by powerful imagery since the beginning of time. As technology has progressed, we've experienced imagery in different ways, but its ability to leave a lasting impact as remained.
Search engines have radically altered how people search for your business. Getting discovered online is no longer considered a passing fad, but is of paramount importance to both the current and future success of your business. Which is why it's important to put yourself in your consumers' shoes to determine how they go about finding you.