6 Pitfalls of a Bad Social Media Brand Presence
You've heard it everywhere: to grow your business, you need social media marketing. It's the new form of word of mouth, especially considering the fact that about 70 percent of Canadians now use some...
5 Benefits of a Website Redesign
Most of us have experienced the euphoria of getting a new phone. The excitement of removing it from the packaging and putting it in its new case can be enthralling. For the next little while, we...
Telltale Signs it's Time for a Redesign
Everyone has their favourite decade. Whether your inner hippie wishes you could float back to the 70s or maybe you would rather spend your days surfing the U.S.A. with the Beach Boys during the...
The 3 Phases of Digital Marketing Stage Fright
We’ve all been there before…the lump in your throat, the laboured breathing, the feeling of heavy perspiration, you try and organize your thoughts, but struggle to make sense of the scrambled...
Web Design: Draft Your List and Check It Twice
We get it. Overhauling your website, the heart of your brand’s online presence, can seem pretty daunting. From rewriting content to choosing the right web developer to making sure the design matches...
Want to Achieve Your New Year's Resolution? Think SMART.
The festivities have subsided and 2018 is here! Every new year brings about a seasonal renewal of positivity and motivation to accomplish bigger and greater things. Which is why it’s not surprising...
Shopping for Content? Go Organic.
Consider yourself an organic shopper? Today’s educated consumer has more than likely heard the phrase ‘organic’ as it’s become quite popular during the health revolution of the past decade. Take a...
A Farmer's Lesson
Having been born and raised in Niagara, I feel as though many take our region’s beauty for granted. Living in one of the most picturesque areas of the world sure has its perks, from famous waterfalls...
The Evolution of the Modern Consumer
Take a minute to think about how the consumer decision-making process has dramatically evolved over the years. Never before have consumers had such a degree of information so readily available to...
Strategic Marketing: Build a Lasting Foundation
Renovating your home can be one of the most exhilarating and equally challenging tasks to take on. Few things equate to the excitement of designing a space made exactly how you envision, from picking...