How Marketing Transformed The Way We Celebrate St. Patrick's Day
For some, St. Patrick’s Day is a holiday best recognized for its' celebratory parades, green beer, and ‘kiss me, I’m Irish’ T-Shirts. However, the holiday had quite a different purpose when it first...
How Webinars Can Be a Powerful Marketing Tool
Webinars have quickly become a very important tool for many businesses, specifically gaining traction throughout the pandemic when in person seminars and workshops were not possible. Offering a quick...
6 Reasons Why You Should Be Sharing Video Content on Social Media
Video has been a popular source of entertainment for quite some time now, however, in recent years, we have seen video begin to find its' place in the world of social media. You likely can't scroll...
What Apple's iOS 15 Means For Your Email Marketing
The release of Apple’s latest iOS 15 update includes a series of new privacy features intended to protect consumer data. For consumers, this increased privacy is likely reassuring, however, it is...
Why Tracking is Important For Your Business
We’ve all heard the saying that ‘knowledge is power’, and when it comes to running a business, this is especially true. But before you can gather enough knowledge to become powerful, you first have...
You Need To Start Using Buyer Personas, Here's Why...
If you were asked to imagine your perfect customer, who would they be? What would their customer profile look like? What are their shopping habits? Or their values and interests? I know its a lot to...
Getting SMART About Your Business Goals
Goal setting is a fundamental practice for all businesses, when done correctly it paves the way to success. We know you hear it all the time, "set goals, make a plan, and take action"... but how do...
Social Media Marketing: Find the Right Strategy for Your Brand
By now, most businesses know that being active on social media will strengthen their overall brand, yet many still struggle to use social media to it’s full potential. Simply creating an account on...
Website Accessibility: Why it's Important
Creating a positive user experience is often one of the main goals that businesses hope to achieve through their website. And if this isn’t a priority for you, you might want to think again. In large...
Voice Search: 3 Easy Steps To Optimize Your Website
Just when you feel like you’ve mastered the art of SEO, the rise of voice search technology changes the landscape again. Well, we are right there with you. Living in a digital age isn’t always easy,...