You've heard it everywhere: to grow your business, you need social media marketing. It's the new form of word of mouth, especially considering the fact that about 70 percent of Canadians now use some form of social media.
But where do you start? If you lack specific and dedicated expertise in the topic, it can be difficult to get a handle of the complex world that is social media. In isolation, a brand presence on the medium makes sense. And yet, without the right approach, you risk joining the countless businesses who spend time and resources on it, only to see a negligible return on their investment.