Blog

Posts about Brand Development:

Branding: Looks Really Do Matter

Branding: Looks Really Do Matter

I’m sure you’ve heard of the brand No Name? Now imagine a world where we were only surrounded by these bland brands with no individuality or identity. It sounds like some sort of dystopian movie, and...
Powerful Imagery - Stop Overcomplicating It

Powerful Imagery - Stop Overcomplicating It

Many of you have heard the saying “a picture is worth a thousand words.” While seen as very cliché, people have indeed been moved by powerful imagery since the beginning of time. As technology has...
How Do You Communicate Quality?

How Do You Communicate Quality?

Growing up as one of three boys, Christmas time was always a fun time to both give and receive presents. I always remember putting great thought into my gift selections for my younger siblings....
Never Sacrifice Your Brand

Never Sacrifice Your Brand

We have all seen and have had images branded into our minds daily. When you drive down the street and your two year old starts yelling, “fries, fries I want fries” as you pass the Golden Arches. When...
How Corporate Logos Evolve infographic

How Corporate Logos Evolve infographic

This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started...
Daredevil Logos

Daredevil Logos

Right or wrong, we as people jump to many conclusions even subconsciously. How we think about a person, brand or product seems to come from just what we see on the cover. They say, “You can’t judge a...
Brand it with Consistency

Brand it with Consistency

Most people that I talk to often have the wrong idea of what branding means. They usually assume I am referring to their logo. Branding is the overall vision or plan on how everything relates to each...