Search engines have radically altered how people search for your business. Getting discovered online is no longer considered a passing fad, but is of paramount importance to both the current and future success of your business. Which is why it's important to put yourself in your consumers' shoes to determine how they go about finding you.
Now that the Holiday season is over and we have all survived our turkey hangovers; it's time to focus on 2017 and the New Year's resolutions that always come at the start of a new year. These resolutions usually involve eating better, exercising regularly or kicking a few items off the bucket list. However, rarely do we see resolutions created for a business.
The Holiday season is here and all of the gift giving, dinners and yuletide cheer that comes with it. With so much to do it's common for people to forget about preparing for next year so that come January your business can hit the ground running. To help with this, we've come up with 3 simple steps that will help ensure your business starts 2017 off on the right foot!
Most businesses have a website, but many believe that it stops there; whereas there are so many complimentary tools that can be used. One of the most popular tools that have emerged are mobile applications. A mobile application allows your customers to access your business from wherever they are and whenever needed.
Everyone loves suits, no not the show (although I highly recommend that as well), but rather the attire. Suits are fascinating in part because there are so many different styles and cuts available. From the simplistic two button design to the more bold double-breasted, 3 button style. The decisions don't stop at the jacket, however, as one must then consider the appropriate dress shirt, tie, pocket square, socks, shoes and the list goes on and on.
September is here and we all know what that means, it's time for our nation's youth to head back to the playground. Gone are the days of constantly having to care for and entertain your kids, you're free! What about the children though? Don't you remember what it was like being a child? Starting a new school year with all the uncertainty and apprehension that it brings...
As a child, did you ever find yourself answering the common question which superpower would you choose? I recall times spending the better part of summer afternoons discussing that very question with friends. We would spend countless hours listening to each other's reasonings and then try to convince each other that ours was the best superpower. I was always intrigued with the ability to fly and to see our world from a different perspective. It took me 15 years, but I finally found a way to achieve my lifelong dream...the answer? Drones.
Marketing, the sheer mention of the word has the potential to strike fear in the minds of business owners, both young and experienced alike. The difficulty with marketing is that it is constantly evolving and what may work for one brand may result in a complete catastrophe for another. Furthermore, with so many marketing channels out there today, it can be quite a tricky landscape to maneuver. Couple this with all the tips, tricks and proposed aids available and it can add another level of complexity.
Admittedly, I'm a bit of a traffic snob; certain things bother me a little more than they should. None more than in the brief moments well past the yellow light, milliseconds before the red, when that one car tries to sneak by. As a result, leaving themselves in the middle of the intersection causing delays for the "law abiding" citizens on the opposite side now unable to turn. A decision made to benefit ourselves at the direct expense of others - selfishness.
Being a business owner is no easy task. From servicing clients, managing employees, overseeing daily tasks, working out logistics and the list goes on and on. They don't call it BUSIness for nothing! Which is why it can be so easy for people to forget the most important task, understanding your clientele.