As a child, did you ever find yourself answering the common question which superpower would you choose? I recall times spending the better part of summer afternoons discussing that very question with friends. We would spend countless hours listening to each other's reasonings and then try to convince each other that ours was the best superpower. I was always intrigued with the ability to fly and to see our world from a different perspective. It took me 15 years, but I finally found a way to achieve my lifelong dream...the answer? Drones.
Marketing, the sheer mention of the word has the potential to strike fear in the minds of business owners, both young and experienced alike. The difficulty with marketing is that it is constantly evolving and what may work for one brand may result in a complete catastrophe for another. Furthermore, with so many marketing channels out there today, it can be quite a tricky landscape to maneuver. Couple this with all the tips, tricks and proposed aids available and it can add another level of complexity.
Admittedly, I'm a bit of a traffic snob; certain things bother me a little more than they should. None more than in the brief moments well past the yellow light, milliseconds before the red, when that one car tries to sneak by. As a result, leaving themselves in the middle of the intersection causing delays for the "law abiding" citizens on the opposite side now unable to turn. A decision made to benefit ourselves at the direct expense of others - selfishness.
Being a business owner is no easy task. From servicing clients, managing employees, overseeing daily tasks, working out logistics and the list goes on and on. They don't call it BUSIness for nothing! Which is why it can be so easy for people to forget the most important task, understanding your clientele.
I've always enjoyed the month of February. I know it may seem odd, but I find it beats the Christmas hangover that seems to last all through January. February is also home to Valentine's Day, which brings about a barrage of candlelit dinners, gifts and romantic getaways (plus it's one month closer to spring, but that's besides the point). However, it's quite interesting to see that the "month of romance" is quickly forgotten come March and all of the romantic gestures seem to fade away. Relationships of course aren't just limited to romantic ones either as the same scenario can be applied to business relationships.
A new year is upon us and with it come the all too familiar New Year's resolutions that range from people committing to the gym, taking the opportunity to learn something new or reconnecting with old friends. However, many people forget that resolutions can and should be applied to the business world as well, especially when it comes to marketing.
Frustrated with a lack of results from your marketing efforts? What if I were to tell you that there was a way to increase your leads and have customers come to you? Well now there is! Business owners meet inbound marketing... the most effective way to get people to engage with your brand. So what is inbound marketing exactly? Inbound marketing defined is the practice of consistently providing quality content over marketing channels to bring people to you as opposed to going out and approaching them.
As a kid growing up, my brother and I would always look forward to going camping with our grandparents for a weekend every summer. We could hardly wait to spend the weekend swimming, sitting around campfires and making new friends. One of my fondest memories of those weekends was our grandfather teaching us how to do different tasks around the campsite. While teaching us, he always used his Swiss Army knife. I was quite fascinated with his knife and would watch in amazement as he used it for a variety of tasks that required us to cut, fix or build something.
A few tips that will help you avoid the nightmare of rejection.
My wife and I wanted to host a fall kickoff party filled with friends, great food, an outdoor theatre for the kids and a campfire; an all out celebration to mark the end of a great summer. It was going to be great and I could literally visualize the party and how it would play out. We set a date and started working on the little details. I purchased a brand new outdoor fire pit for the campfire and contacted the screen rental company for our outdoor theatre. My wife had worked on the decorations and menu. Everything was set, except the guest list.
I love golf; I've been playing the game since the age of three. One of the most important lessons I've learned is that it's a game that you never truly master. It's filled with ultimate highs and pretty disheartening lows. I've always wondered why the game has been so closely associated with business activities and events. Whether it's taking out colleagues for a round, hosting a corporate tournament or inviting a potential client out to the links. There really isn't any other sport that is used more in the business world than golf.